Experience12

Disney

Disney X F1

Brief

The Walt Disney Company and Formula 1 announced a global partnership aimed at winning the hearts of a brand-new generation of fans.

 

 

 

What we did

Execution

With a week to go before the big reveal, we were brought on to design a show-stopping Mickey & Friends F1 Car livery.

A bold, character-led design that became the centrepiece of the launch event at Grand Prix Plaza.

The original announcement post received half a million likes on Instagram, over 2 million views across Disney channels & featured across global press and fan media.

 

 

Related Projects

Disney – The Kardashians

Disney – The Full Monty Launch

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