eBay

Black Friday Superstore Live

Brief

Experience12 were brought on as production specialist to promote eBay Live’s platform on the biggest shopping day of the year - Black Friday. Working into a wider event hosted at the Outernet, we produced and managed the physical eBay Live stage and all real-world elements of the special event.

What we did

Overview

On Black Friday 2025, eBay launched its first-ever eBay Live Superstore – a live, interactive shopping experience held at Outernet London. Bringing eBay’s digital live shopping format into a physical, real-world location.

Seamlessly blending entertainment and commerce on one of the UK’s busiest shopping days, eBay partnered with incredible UK talent to create an unforgettable day of exclusive and unmissable shopping.

What we did

Execution

Experience12 helped transform eBay’s digital presences into a real-world on by positioning the Superstore, not just as a shopping event, but as a retail theatrical moment!