An eBay Live roadshow van was created to visit trading card and collectible events across the country, visiting over nine events over six months.
The eye-catching van: both brand billboard and mobile studio, was fitted out with state-of-the art broadcast equipment, allowing sellers to auction their inventory to audiences in the room and online.
The roadshow is a light-touch and adaptable brand experience, allowing eBay to show up for grassroot collector communities in a way that is credible and proportionate.
