To celebrate PlayStation’s 30th Anniversary, Reebok and Sony collaborated on a limited-edition sneaker range inspired by the original console’s classic grey design and 90s style cues.
The shoe line featured three models for the three participating markets – USA, Japan and the UK – and was made available through partnerships with exclusive fashion retailers.
Experience12 delivered two immersive, 90s-themed pop-ups for product launch in stores on opposite sides of the world on the same day! The sets in New York and Japan were curated with local references for each market and packed with playful period detail and easter eggs. Visitors could play original PS1 consoles, listen to a 90s phone call on a landline or pick a custom poster from a flip-through rack!
