Gaming payment software giants Xsolla had a goal to use Gamescom 2025 to amplify visibility with more touch points across the city, all with a view to increase brand accessibility and recognition.
They tasked Experience12 with managing their events creative and facilitation, and through 3 intertwined activation spaces, the brand looked to offer hubs both inside and outside of the exhibition to support their sponsorship of the event including:
- Gamescom B2B booth
- The Clubhouse
- Xsolla Riverside Hub
Experience12 supported from the ground up, designing and producing the core Gamescom booth, including AV production, tech demos and supply of a fully branded coffee bar. Outside of the Koelnmesse, we dressed venues for their Clubhouse and Riverside Hub activations.
