There’s a long-standing history between automotive brands and video games. The first racing games launched in the 1970s, and now, contemporary racing games like Forza and Gran Turismo feature just about every vehicle make and model available. But today, that model is being flipped on its head. It’s no longer just about bringing the automotive world into games; it’s about bringing games into the automotive world.
The transition towards electric and autonomous vehicles has been a game-changer for the automotive entertainment industry. McKinsey reports that in-car entertainment, including movies, music and gaming, is expected to generate US$30-60bn in value by 2030.
Experience12’s George Bateman spoke to Automotive World about the future of in-car gaming and the opportunity for car brands in fan engagement.
