Pop culture fans aren’t just watching – they’re shaping what gets watched, played and talked about. Our latest face-to-face survey of 1,115 attendees at MCM Comic Con in May offers a snapshot of the fandom zeitgeist in 2025. Just a few standout stats:
- 37% chose Anime as their favourite pop culture genre, over games, TV, films and comics.
- 79% choose streaming over linear TV
- 29% will see their most anticipated film in the opening week, but 17% will wait until it’s released on streaming
- 71% prefer to purchase digital game downloads over physical
- 99% said a brand activation influenced their decision to watch a show
This year’s findings join a decade-long dataset from over 30,000 fans in UK and the US, giving us a rich foundation to track trends over time across film, TV, gaming, streaming, and brand engagement.
Download the full infographic to see what’s hot with fans right now – or get in touch to explore tailored insights and custom reporting for your brand.
