The gaming industry has evolved from a minority hobby to a global powerhouse, with a projected value of more than $312 billion by 2027 and an expected 3.24 billion players this year.
For the FMCG industry the positives of collaborating with gaming brands are significant. Brands gain instant access to a highly engaged, diverse audience, that depending on the game could vary greatly from its traditional target market.
What’s more, FMCG brands can seize the chance to run targeted ads, cross-promotional campaigns and product placement; all of which offer unique ways to improve brand visibility, engage customers and differentiate brand experiences.
Experience12 Managing Director, George Bateman, spoke to FMCG CEO magazine about the opportunities for FMCG brands within games.
Read the article here.
