Some brands have already seen the opportunity the video game industry presents. Gucci has launched clothing available for purchase on Roblox, Louis Vuitton collaborated with Riot Games to allow for the purchase of luxury “skins,” and Ikea recently announced a line of products specifically for gamers.
Yet despite its immense potential and the more astute brands catching on, many retailers remain unconcerned with the gaming industry’s meteoric rise. They’re missing a significant opportunity.
Experience12’s Managing Director, George Bateman, spoke to Retail Touchpoints on the opportunities for retail brands in video games.
